Research into Existing Indie Rock Artist (Jake Bugg).

Research into Existing Indie Rock Artist (Jake Bugg).

 

Jake Bugg is an English Indie Rock singer/songwriter who displays himself as a casual and laidback character, this makes him seem cool and mysterious (creates enigma).

He was born in Clifton, Nottingham and grew up on a council estate with parents who separated when he was younger. This means a section of the target audience may be able to relate to the problems he had to face in his youth, such as growing up in a poor area and having to deal with the issues caused with having separated parents.

Jake Bugg is 21 years old but his singing style is compared to that of Bob Dylan, whose music was famous in the 1960’s. This means his music will create interest with younger people around the same age as him and older generations who listened to Bob Dylan’s music, this shows he has a large target audience which varies in age.

Jake Bugg is displayed with a guitar most of the time, so much that the guitar has become part of his image and is recognisable by his target audience.

Jake Bugg has been described to look “impossibly young and rather angelic” but his disdainful scowl gives him a sense of being tough/hard as well as looking rather sweet/innocent.

He is pictured wearing brands such as Lacoste, Fred Perry and Diesel, these are all fairly well known branded clothes that the target audience may wear. Although these are fairly high end brands they are affordable for a large majority of the target audience and are not so expensive that it makes him seem obnoxious and puts his audience off of listening to him.

 

Research into Existing Indie/Alternative Rock and Indie Pop Artists (Bastille)

 

Research into Existing Indie/Alternative Rock and Indie Pop Artists (Bastille)

 

 

Bastille are an English indie pop band which consists of 4 members, Dan Smith, Chris 'Woody' Wood, William Farquarson and Kyle Simmons. All of the 4 members are British and the band formed in 2010.

The band is stylised as BΔSTILLE and the “Δ” creates an identity/image for the band, this symbol is used in the bands logo and commonly used in their merchandise and advertising. This symbol is easily recognisable by their target audience and helps create a sense of belonging with them (Maslow’s theory) due to the target audience creating the symbol in a hand gesture when at concerts etc.

All of the 4 members wear casual/quirky clothing which their target audience (10-30 year olds) stereotypically may also wear. Their quirky but yet simplistic clothing style is not intimidating and is welcoming for the target audience, therefore the target audience will be at ease whilst interacting with their work.

Dan Smith (Lead Singer) is the most recognisable member of Bastille and therefore stands central in most images in order to attract attention (A.I.D.A.A. theory) towards the band. He is known as the “Ladies man” of the group and therefore may attract female attention towards the magazine.

Chris "Woody" Wood (Drummer) displays himself as a “geeky/nerdy” character, this is shown through his choice of stereotypically “nerdy/geeky” clothing (t-shirts referring to movies etc.) and his closed up/shy body language. A proportion of the target audience will be able to relate to him due to them possible being classed as “nerdy” or “geeky” and them wearing similar clothing. He is usually seen towards the back of the band in images, this is due to him not being very recognisable and it helping create a shy sense around him.

Kyle Simmons (Keyboards) displays himself as an individual who doesn’t particularly follow trends, this is shown through his bold style of clothing and unique facial hair. A large proportion of the target audience will be able to relate to him due to Bastille’s music being classed as the individual/indie pop genre and therefore it is likely they would want to be seen as individuals.

Will Farquarson (Guitar) portrays himself as the most “normal” member of the band. He doesn’t attract a lot of attention towards the band but he is arguable the member who the most people in their target audience can relate to, this is due to his clothing and poses being seen as “normal”.

Magazine Name Ideas

Magazine Name ideas

I researched synonyms of “different” due to my genre being the indie (individual) section of music. My target audience will stereotypically like to be seen as individuals/different to others, therefore if my magazine name is linked to being different it will create a sense of belonging (Maslow’s theory) between my target audience and the magazine. I have chosen six possible names for my magazine based on the synonyms of different;

·       Contrast

·       Distant

·       Offbeat

·       Oppose

·       Diverse

·       Distinct

All of these words are dual-syllable words therefore they are snappy and the target audience will be able to remember easily.

Questionaire Interview

This is video of me interviewing a 16 year old (in my target audience age range) about what they'd want to see in a music magazine using my questionnaire.

 

Magazine Questionaire

This is the questionnaire that design to find out information about my target audience and what features will appeal to them. The results will help me design a magazine which will appeal my target audience.

Indie Rock/Indie Pop Music Questionnaire

Q1 - What gender are you?    

Male     Female

Q2 - How old are you?    

<10     10-20     21-30     31-40     41-50     >50

Q3i - Do you listen to either indie rock or indie pop?    

Indie Rock     Indie Pop     Both     Neither

Q3ii - If so, who’s your favourite musician or band?

 

Q4i - Do you read music magazines?

Yes     No

Q4ii - If yes, what’s your favourite music magazine?

 

Q5 - How much money would you spend on a music magazine?

<£1     £1-1.99     £2-2.99     £3-3.99     £4-5     >£5

Q6i - Would a music magazine which focuses on both indie rock and indie pop appeal to you?

Yes     No

Q6ii - If yes, why?

 

Q6iii - If no, why?

 

Q7 - What type of music artists would appeal to you if they were featured in the magazine?

Established Artists     Upcoming Artists     Mixture of Both

Q8 - What mode of address would appeal to you most in the way the magazine is written?

Formally and Intellectually Written     Informally Written with a Chatty Tone

Q9 - Would a magazine with a British theme appeal to you?

Yes     No

Q10 - Do you prefer more imagery or text in a magazine?

Imagery     Text     Equal Amounts of Both

 

Thank you for your participation in this questionnaire.

Research Into Use of Colour

Research into Use of Colour in Existing Indie Pop and Indie Rock Magazines.

Most magazines in the indie rock and indie pop genres predominantly use the colours black and white, I believe they use these ‘neutral colours’ because they don’t clash with any other colours therefore making the text easily readable. A lot of the pictures of the protagonists are also in black and white, this creates a sense of enigma around them due to the colours having connotations of being mysterious, this make the target audience want to find out more about the protagonist therefore attracting attention (A.I.D.A.A. theory) towards the magazine.

I have also noticed the use of primary colours which are nearly opposites on the colour wheel such blue and yellow, this creates contrast (but not too much that it that it’s off putting) between the colours making text stand out whilst also grabbing the eye of the consumer.

I have also noticed links between nationalities and colour schemes (e.g. red, white and blue and the UK). This will create a sense of belonging (Maslow’s theory) between the target audience and the protagonists due to some of the target audience being from certain locations therefore being able to relate to the protagonist from the same area.

Magazine Genre Choice

Music Magazine Genre Choice

I have chosen my magazine’s genre to be both indie pop and indie/alternative rock due to many reasons;

·       The magazine covers, contents pages and double page spreads of both genres I used in my research being fairly similar.

·       Both styles of music being categorized as the “Indie” segments of their genres.

·       Both styles of music attracting different audiences therefore attracting more potential buyers of my magazine.

·       Both styles of music having many similarities concerning their styles of music.

·       Both of the genres’ elite persons/protagonists having a similar style in clothing.

·       Some of the target audience will listen to both genres.

·       Using both genres is my magazine’s USP, no other magazines I have seen have the same USP therefore making my product unique.

·       I am interested in and listen to both genres, therefore I believe it would be the ideal for me to make a magazine based on these genres due to me being part of the potential target audience.